Types of Links

Links are "the currency of the web." Without them, your website is a stand-alone entity. Think about it... how do people get around on the Internet? LINKS!!! They are the highways, roads, streets and avenues leading to your website's door. You need plenty of them, and you need them in a variety of ways in order to be effective. There is so much good stuff to tell you about links, I can hardly stand it. But for now, I'll just share a bit at a time so you don't get overwhelmed with mumbo jumbo. Here's some basic terminology to help you know more about links .

Incoming Links:Incoming links are the way Google judges the value of your website. The more incoming links you have from viable sources that are relevant to your website's theme, the higher rankings you will get in Google. It's that simple.

Deep Links:Deep links are links coming into the interior pages (pages that aren't the home page). These can include links within your site pointing to one-another. Deep links are important for getting your website indexed or cached by Google. Deep Links will also help a particular web-page rank well for it's main keyword phrase.

Reciprocal Links: Reciprocal links are no longer as valuable as they once were because the Google Algorithms now deduct points for traded links. These types of links are still okay, but not nearly as good as one-way in bound links.

Directory Links: As of now, one-way paid directory links are absolutely the best way to get the attention of Google and turn your website into a "search engine sponge." Submitting to directories is not what you think. It's not about getting found in the directories by your prospects. The true value in paid directory submissions is the attention it will get you from Google, so don't be duped into paying a high price for something you don't need. You're only in it for the link.

High PR Links: We focus on links with the highest PR possible, although it's best to get a variety of links so as to appear more natural for the search engine algorithms.

Text Links: Keyword phrases should be used as anchors for the hyper-links you create, wherever you create them.

Article Links: You can sprinkle keyword text links throughout articles and then submit them to article submission and syndication sites for long-standing links from relevant sources.

Content Links: Keyword rich links throughout the website have a substantial bearing on rankings, so long as your site is built correctly.

Ad Links: You can get incoming links in a variety of ways, including paying for them through Paid Text Link Services, however, Google frowns on such services so if used, they should be used sparingly.

Local Links: In my book, I consider local links to be links which contain the geo-target keyword phrasing that mirrors that of prospects and home searchers in your local area.