Thursday, January 31, 2008

New Website Leads

I can assure you that once your site achieves top rankings, you will begin to acquire more leads from your SEO, however, as I stress from day one, getting to the top is hard-as-can-be. This is why we stress that you may not see strong lead results for six months to one year. The length of time has to do with a number of factors such as:

SEO does not work in a vacuum. It takes a broad effort to push results to the top. Our successful lead generating websitesbelong to clients who were patient in waiting for results, and/or are supplementing our efforts with their own web traffic buildingstrategies.


Age of Domain: Newer domains take longer because of Google Sandbox / Trustbox (I’ll explain in another email)
Web Marketing: The more traffic you have, the higher your rankings. Are you advertising your website online? Are you making use of alternative other web traffic generators?- Realtor.com- HomeGain- Homes.com- Trulia.com- Craigslist.com- Web Ads on other sites- LuxuryRealEstate.com- Move.com- Yahoo.com- Local Newspaper Ads (Online)- PostYourListings.com
Email Newsletters: Are sending a regular, informative email newsletter to a relevant audience in effort to attractvisitors to your website? Do you have a Email Drip Campaign in place?
Web Network: How strong is your local web network? - Are you registered with local Chamber of Commerce?- Do you donate to local causes and obtain web publicity and links back to your website?- Are you networking within your community to create a buzz about your website?- Have you offered to write a blog or column for your local newspaper?- Do you have a compelling reason for anyone to visit your website?
Off-Line Marketing: What are you doing off-line to drive traffic to your website? - How are you advertising your website off-line? - Is your website set as the default home page for the internet use of everyone in your office?- Do you send out postcards driving traffic to your website?- Are you running off-line ads? Newspapers? Billboards? Flyers?
- Who is accessing the website day-to-day? How can you increase the activity of your website?
Social Networking:

- Are you blogging regularly? (The more you blog, the higher your rankings) - Are you engaging in online communication with others in your field?

LINKS & CONTENT

Right now your website needs inbound links and content. That’s our goal and we’re going about it as fast as we can, but it mighttake us a while to reach our goal. The more you help us by implementing the above, the faster you will achieve results.

More to come...

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