Thursday, January 31, 2008

How to Get More Out of Your SEO Campaign

SEO does not work in a vacuum. It takes a broad effort to push results to the top. Our successful lead generating websitesbelong to clients who were patient in waiting for results, and/or are supplementing our efforts with their own web traffic buildingstrategies.


Age of Domain: Newer domains take longer because of Google Sandbox / Trustbox

Web Marketing: The more traffic you have, the higher your rankings. Are you advertising your website online? Are you making use of alternative other web traffic generators?

  • Realtor.com
  • HomeGain
  • Homes.com
  • Trulia.com
  • Craigslist.com
  • Web Ads on other sites
  • LuxuryRealEstate.com
  • Move.com
  • Yahoo.com
  • Local Newspaper Ads (Online)
  • PostYourListings.com

Email Newsletters: Are sending a regular, informative email newsletter to a relevant audience in effort to attractvisitors to your website? Do you have a Email Drip Campaign in place?

  • Are you using the Lead Engine to contact existing clients and potential clients?
  • Do you have a regular Email Newsletter going out to your clients and prospects?

Web Network: How strong is your local web network?

  • Are you registered with local Chamber of Commerce?
  • Do you donate to local causes and obtain web publicity and links back to your website?
  • Are you networking within your community to create a buzz about your website?
  • Have you offered to write a blog or column for your local newspaper?
  • Do you have a compelling reason for anyone to visit your website?

Off-Line Marketing: What are you doing off-line to drive traffic to your website?

  • How are you advertising your website off-line?
  • Is your website set as the default home page for the internet use of everyone in your office?
  • Do you send out postcards driving traffic to your website?
  • Are you running off-line ads? Newspapers? Billboards? Flyers?

Who is accessing the website day-to-day? How can you increase the activity of your website?

Social Networking:

  • Are you blogging regularly? (The more you blog, the higher your rankings)
  • Are you engaging in online communication with others in your field?

LINKS & CONTENT

Right now your website needs inbound links and content. That’s our goal and we’re going about it as fast as we can, but it mighttake us a while to reach our goal. The more you help us by implementing the above, the faster you will achieve results.

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