Active Rain is a social networking platform for Realtors that is extremely valuable for your website's optimization. A later article will discuss what to do once you get started, but for now, let's just consider the benefits of Blogging in general.
SEO Benefits of Active Rain Usage
- If you blog regularly about topics relevant to your website's geo-target area, you will boost your website's rankings.
- If you create links on your blogs that go back to your own website, you will boost your website's rankings.
- If you use keyword anchor text in your links (see below), you will boost your website's rankings.
- Blog articles are webpages that will show up in search results themselves, thus serving as a web lead generation tool.
Here is my Real Estate Blog on Active Rain.
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